Sunday, 11 December 2011

YCN Student Awards

For our Advertising and Branding Module, the choice of 8 different briefs were handed to us to tackle for the YCN student awards competition as well as the end of semester 1 assessment. The YCN usually has a good range of competition briefs and this years seemed to follow the tradition. These presented briefs were for companies such as Fedrigoni, The Feel Good Drinks Company, Heinz Salad Cream, i Newspaper, Industry Trust, Peacocks, Swarovski and Triumph. 
We were divided into smaller groups to go away and investigate the company in which we were assigned with. My groups company was the feel good drinks campaign that allowed not only myself, but everyone else in the class to gain a little more knowledge when having to stand up and resent company facts and figures. This was a good learning tool, not only to learn about a handful of companies, but to get a better understanding of how you could help/develop problem areas. 
After our day research, I returned to my original team to discuss what brief we would most like to do. Although myself and the few others that presented with me really enjoyed what we found about 'feel good', we decided to go in the direction of tackling the 'i' newspaper. The brief seemed to be aimed towards a more specific target audience but also left it very open to develop ideas in whatever way desired. The i is a British newspaper published by Independent Print, owned by Alexander Lebedev, which also published the Independent. The i newspaper is a new kind of paper designed for people with busy, modern lives. Colourful and accessible, concise and intelligent, it's an essential daily briefing for only 20 pence.
The Brief:
'We would like you to engage with a younger audience, specifically students, to make i the most read newspaper amongst the student market, as well as significantly raising our readership numbers. In addition, we want to build a student community and have in-depth engagement/interaction with this market.'



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