Bock 2

The Abercormbie and Fitch franchise have developed unique methods in advertising and marketing their brand. These methods are somewhat controversial but have been both highly effective and cost efficient. I am going to analyse the branding and marketing strategy of the Abercormbie and Fitch franchise and how this compares to other major high street stores. In particular, I will be focusing on particular marketing techniques they employ such as promoting their brand through word of mouth as opposed to billboard/television/magazine advertisements and their use of in store employees to model during seasonal promotions as opposed to using paid professionals. 

Instore Employees