Pure dead 'Smash'ing!

This week, we have taking a closer look at not only market research, but the ways companies create it, and overall why they do it. By using 'Reactive Research' - a study of how people react and answer such experiment and surveys - we decided to look into the category of 'Personas' in more depth. A persona is when research make collected data into a representative, or stereotypical person of that target market.
Being given Smash as a product to base our research around, as a group, we had to research and investigate our own data on the matter.

We began by going onto YouTube to experience how we would first of all perceive the product before even tasting it - for the people who had not already enjoyed the pleasantries of the taste! NOT!
After conversing in our group, there was an overall negativity towards the product and advertisement. As designers and having a desperate urge to advance our marketing skills, we took a different approach, and changed our views of the product. By giving smash a chance and becoming high representatives of the product, we could maybe turn the views of others around
We generated a survey/questionaire in the form of an unstructured and informal interview as we did not have the greatest amount of time on our hands. (we thought generative tools might be too time consuming to process and evaluate).
We then identified four personas of who we thought would be a good Smash-user and began hunting the streets for a collection of:  
 
                              - Elderly People
                              - Students
                              - Busy parents
                              - Explorers

As each persona chosen has different lifestyles and attitudes from one another (or so we are assuming), we had to be careful whilst choosing what questions should go to what stereotype.
A example of answers from one of the Stereotypes are as follows:

EXPLORER :

Question1: What food do you take with you when camping/travelling?
    Answer : Alot of pasta and rice, the easier and long lasting things to make

Question 2: Do you often boil water?
      Answer: Always have to boil water for foods and drinks, mainly boiled with a 'Jet Boil'

Question 3: Do you mainly buy in cheap foods? Does the price come into consideration?
      Answer: Usually yes, but there is some necessities and treats that have to be splashed out for.

Question 4: What cooking utensils do you take?
      Answer: cutlery, bowl and Jet Boil etc..

Question 5: Would you take Smash?
      Answer: No! the taste is not great and it is way to messy when trying to cook.