Having chosen to market pillow talk at patients in such hospitals like Great Ormand Street in London and any other known childrens hospital. As a group, we were given the task to design an poster/advertisement to present in an appropriate magazine or newspaper. Our difficulty was to choose what exact medium/publication to present the product in as the hospital patients were our main consumer. We came to the conclusion that the most interesting aspect of our product marketing, is the love, care and even worried bond between the parent and the ill child. For this reason, we decided that placing the ad in a family publication was necessary to shout out to the right audience, how our product would benefit them. We felt free Supermarket magazines was also a good medium to target an even bigger range of our chosen audience, parents and families.
We broke down what the main selling points are - Higher percentages of families have more than one child, resulting in parent stress of trying to be at home and at the hospital at the same time. This gave a great idea for an illustration for the front of our advertisement. A split picture - half at home where the mother/father is shown reading to other siblings tucked up in bed using the pillow. And the other half presenting the child lying on his hospital bed comforted by the glow and sounding heartbeats. 'All Together in a Heartbeat' as our tag line continues the satisfied and comforted connection no matter the distance between them.
Our final advertisement design presented below:
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