After spending our morning hassling the public and squeezing as honest enough answers out of them, we had the basis to begin generating our four final persona groups. As we split our group in half to go out to interview, we formed together once again and compared answers to reflect on any similarities and differences. By doing so, we used mind maps to jot down words and phrases that best described our chosen groups.
By coming to a conclusion of what our final lifestyle descriptions of each persona would be, we then drew out a typical profile as such for each one:
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