After a very long and relaxing 4 months off, reality is back and has hit us hard at our very first Advertising and Branding workshop. By using new brainstorming techniques/ strategies learnt in the lecture the day before, the group was given the choice to investigate and brainstorm the strengths and weaknesses of one of the following areas: The Duncan of Jordanstone cantina, DUSA (as a whole) and the DCA.
After choosing 'the cantina', we cracked on by using SWOT analysis to identify what we felt the cantina lacked and benefited. We all quickly jotted down on post-it notes, what we personally felt the strengths and weaknesses were and collaborated them altogether on a large sheet of news print and reviewed as a team. These were then split up into catagories to make things more clearer to view and to overall find where the biggest flaw lay. We then voted a spokesperson to then announce our pitch to the rest of the class.
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| Hard at work |
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Result
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Our findings showed that the main problems were the pricing and quality of food that the cantina had to offer. Although the pricing of certain foods and drinks were reasonable, the range and quality were not on par. The cantina opening times also created an issue to those who stay in the art school late to carry on work. If the closing time is half 4 and the art school closes at 9, then there is no way of getting a bite to eat. As well as fixing the pricing and quality issues that struggle to make us students happy, 24 hour vending machines with fresh food could solve the hunger if the cantina is still unable to stay open that little bit later.
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