Think Big! Take 2

After reconsidering the design paths in which I wanted to go down, I have decided to change direction and solely focus on the 'word of mouth epidemic'. Word of mouth epidemic is the spreading of information from one person to another whether through the medium of telephone, email, blog, text etc..


''Exceptional people spread an epidemic through there exceptional personality traits, social connections, energy and enthusiasm.''

According to The Tipping Point, Paul Revere's ride to spread the word of a British invasion which basically started the American Revolution is the most famous historical example of a word of mouth epidemic. And even today, information passed by word of mouth is still the most important form of human communication.

Word of mouth marketing on the other hand conveys a different strategy. It is the most valued and effective form of marketing today. As consumers are skeptical with what they see and believe on such advertisements, the technique to sell is through the trusty word of friends and family. If they believe it, you believe it!
Current styles and trends also plays a large role to determine the success of this epidemic. For example...

Hush Puppies shoes was a brand that almost hit rock bottom before a huge rise in sales in the 90's when the Manhattan youngsters described them as 'hip'. Hush Puppies were also claimed to have saved the life of the Rolling Stones lead guitarist, Keith Richards, the rubber soles on his Hush Puppies kept him insulated during an electric shock whilst on stage. Its simplicities like these that creates mind-blowing sales.