I have chosen 'the stickiness factor' (chapter 3) as an area to focus on from the book, 'The Tipping Point' by Malcolm Gladwell. I tried several techniques of brainstorming alone and with others to test methods previously learnt in class. Some of my first ideas were related to certain examples in the book such as exerts from kids television programmes like 'Sesame Street' and 'Blues Clues'.
Taking those ideas aside, I felt that I wanted to focus on something that I was more 'stuck' to.
I found the idea of educating children using 'the stickiness factor' really interesting and tried to relate this technique to educational programmes for older generations.
''There is a simple way to package information that, under the right circumstances, can make it irresistible. All you have to do is find it.''
A good example of this is consistent throughout the work of Sir David Attenborough and his many series of nature programmes.
Attenborough's aim is to educate people of all ages about the world we live in and the creates we share it with. He succeeds in doing this by using unique and interesting content as well as simple and easy to understand language.
A perfect example of this is the fascinating lyrebird shown in the video below:
http://www.youtube.com/watch?v=VjE0Kdfos4Y
The lyrebird is an example of this use of unique content. He is not educating us about any bird, like your everyday blackbird or magpie, but cleverly choses one that is sure to hold the viewers attention. The fact that the lyrebird can not only replicate the sounds of other birds, but can replicate man made noises that no other bird can make, is like Attenborough's way of using pritt stick to grasp the audiences attention and then using superglue to seal their interest and successfully educate them.
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