Whilst watching the TV the other week, the wise words of James Dyson was brought to my attention throughout the advertisement of his next genius idea.
"Solve the obvious problems, whatever it takes"
The quotation and advert as a whole makes a virtue out of improvement for the sake of improvement, and it encapsulates a simple strategy for customer experience.
http://www.youtube.com/user/dysonteam?v=OvwyX1M3Z-Q&feature=pyv&ad=4892697433&kw=dyson&gclid=CMH6vpma76QCFYE14wodVUnn1g
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