The Domino's have certainly not fallen this time....

http://mashable.com/2011/11/21/dominos-ipad/

Domino’s Pizza has found a novel way to engage iPad users and maybe sell a few more pizzas along the way. The pizza chain has created an app that lets you make a pizza onscreen and then order it in real life.

24 hour brief (updated)

The 24 hour brief picked up to be a more difficult and exhausting experience than initially expected. This became noticeable when trying to balance ideas from everyone in our very large group, but then again, I guess it was a good learning tool to understand how things would work in the real world of advertising. 

Our Brief was to come up with an advertising campaign urging women to persuade their men to visit the doctor on a regular basis. The twist here was being able to aim our advertisements at women. This was probably the hardest part of the brief.

Like mentioned before, our group was made up from myself and 17 other students that specialised in other art sectors.  As there was a lot of areas to tackle from the beginning - Brain Storming, Desk Research and Live Research - we split the group evenly into 3 separate groups so everyone had a role. Mind mapping was an important technique used within my brainstorming group to retrieve a wide range of answers to such questions as, 'Ways that women can persuade men to go to the doctors' and the most important 'why men don't go to the doctors'. Each student had post-it notes to personally write down their own ideas to stick onto an a1 sheet. We then reviewed all collaborated answers as the other two groups set out gaining information online and through different interviewing techniques.

The team that went around campus trying to interview any male that crossed paths with them, came back with some very interesting information. Some of the guys they chatted to seemed reluctant to answer any questions, and those that did, seemed to of answered rather dishonestly. The questions that were initially asked were ones such as, ‘How often do they visit the doctor’ and ‘Who persuades you most to go to the clinic for regular checkups’. Those that answered very stereotypically with a blunt and uneasy tone, made the team realise they needed a different approach. This approach lead to a better way of wording chosen questions, and the way they would actually ask them. Thus presenting a more fun and informal interview. And it did work. After asking the first few questions, we the began to slyly introduce if there was any female input within this area. They ate right out the palm of our hand and answered exactly how we wanted them to. The only peculiar thing was  serious a pattern of laughter within the guys as topic was brought up.  

After break, the shouting began in our chaotic atmosphere to agree where we were going to go with this. As we felt pinning individual ideas worked well previously, we decided to do the same but to a much bigger scale. As shown in the image above (top left), we drew up quick sketches and illustrations on our 'ideas wall' as prototypes for our advert. 'Humour' being the key to our adverts success, we jotted down everything we felt would create a funny basis to the scenario of getting a male to the GP.

As imaginative and creative all us art school students are, the two main ideas that stood out were – ‘Superhero’ or ‘Trapping’.  Both ideas must of been too much to handle at once as we could not make an immediate majority vote between the two. So we decided to split into two groups to cover more ground, and report back with the best idea. This later proved a bad decision as we were unable to decide on one idea and to miraculously merge the two together. The group was roughly divided in half with myself partaking the idea of superheroes having weaknesses too. Such slogans were generated:

‘The doctor doesn’t know your superheroes weakness but you do’ - this particular ad would be aimed towards women noticing their male partners/friends (superhero) having difficulty or suffering. And the weakness here, would be the emphasis of not seeing your GP. 

We also wanted to contribute some sort of comic book style with other tagline ideas being: 

‘Save your superhero, so they can save you’

‘Don’t let him become the damsel in distress’.

We made a few poster examples to try get our point across as clear as possible before reuniting with the rest of our team to share ideas.

I wouldn't say the other half of our team had a worse idea, but would also not say that it was better……… They decided to go in the direction of having to trap males in numerous ways (this is where the humour part began to kick in) to get them to go to their local GP. The image of their idea was painted in some description like this. The advert would show a woman hiding behind doors, jumping over bannisters and so on holding a giant net trying to capture males with presented text saying something like, “It must be easier than this”. As we were all excited and in high spirits about both ideas, for what reason, i don't know, but we decided to collaborate them both together. I assume it was to make things less awkward for both groups. This began to make us lose focus o the aim of the campaign, making it unclear and confusing for everyone as well as ourselves. Our ideas separately could of created a well structured deliverable and maybe if we had that tad bit longer to discuss, we could of realised. But i guess thats what design in the big bad world is like and I completely understand that.  

Fun Awareness Test

How many passes does the team in white make?